HOW WE'LL WORK TOGETHER
CONSULTATION
Let's talk about your needs, what you're trying to achieve, who your core audience is and any key industry insights, creative or existing marketing plans relevant
to the project you can share. I will develop a "reverse brief" for you, which will include timing, deliverables & budget.
DISCOVERY
Once we've agreed on the project scope, I'll dive into the discovery phase reviewing data and insights you provide, uncover other information or insights, conduct a high-level competitor audit, and interview stakeholders if applicable. We'll review findings together to make sure we're aligned on priorities & direction.
STRATEGY
Your custom strategy will:
Ladder up to your company's values and value proposition;
Contain positioning for your Target audience;
Clearly articulate Goals & Objectives;
Provide Channel & Content recommendations;
Include KPIs/Measures of Success;
A plan to activate, if within scope.