Re-launched @Vista’s TikTok account with a Small Business Makeover Contest
+ 5x followers
113MM views
Experience with live stream shopping on TikTok and YouTube.
Developed strategies & activated immersive experiences & events for over 6 years at Target.
Showcasing products in unexpected and relevant ways to drive action is my sweet spot.
Executive Producer/Creator of Target’s first-ever YouTube series, Let’s Target, pairing up your favorite celebrities and creators having candid conversations with Target as the backdrop and cultural connector. 3-seasons x 6 episode series; 2019, 2020, 2021.
Lead strategist on the "Conversations with CEOs" YouTube series, written and produced by digital storyteller and filmmaker @Hallease.
In 2013, creative and marketing teams needed an introduction to the the "up and coming" Millennial consumer. This video launched a Millennial learning series, with monthly deep dives into the mindset of this "new" guest for internal creative & strategy teams.
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