Marketing, Brand & Content Strategy
Bright strategies for building connections between brands
and humans.
I'm Cate, strategist, storyteller and inherent collaborator who loves the dynamic nature of marketing today and the way culture, creative, data and strategy come together to engage and connect humans with brands.
Having spent much of my career in retail at Target enabled me to become a multiple-disciplined marketer with experience in marketing & creative strategy, go-to-market, digital content strategy, social media, brand strategy, strategic partnerships, influencer strategy and experiential.
Most recently I created VistaPrint's first-ever global brand content strategy and
led a cross-functional team to develop meaningful omni-channel content to authentically engage and help small business owners grow their businesses.
I live in Minneapolis with my husband, an elderly cat named Thursday and dogs Finn & Ellis. When I'm not working, I enjoy time with family and friends, cruising on a very old pontoon boat and discovering mid-century estate jewelry.
Led a global, cross-functional team to develop strategies and creative to authentically engage and help small business owners to grow their business with meaningful content.
November 2021 - April 2023
Built modern, data-driven social content capability to grow vibrant social communities, fuel product discovery and drive engagement & growth.
November 2015 - October 2021
Pioneered a new strategy role and creative process for Target's internal creative agency.
Lead strategist developing creative briefs and strategies steeped in cultural and consumer insights for omni-channel campaigns across multiple categories.
November 2012 - October 2015
Clients: Best Buy, dressbarn, maurices, Nickelodeon, Regis Corporation, Target
Designed integrated strategies for new product launches & promotions; developed strategic
re-positioning plans specifically for dressbarn and maurices
July 2011 - October 2012
Developed shopper marketing programs for Nestle USA at Target and SUPERVALU;
Strategic planning, concept development, program execution and measurement.
July 2010 - August 2011
The Shorty Awards is an international awards competition honoring brands, agencies & organizations producing great content across digital and social. In 2020, my team at Target was recognized as having the Best Twitter Presence
“...Cate is the truest form of a collaborator & actively works to onboard partners with a foundation of insight and understanding of our joint desired outcome. What I've personally enjoyed the most is her ability to be direct and provide feedback in real time to ensure we are always pushing forward and not wasting time. Cate has always been honest and forthright about what's possible but also willing and eager to learn and explore any ideas with merit.“
- Matt Cleary, U.S. Head of Retail & eCommerce Video Production, TikTok
"Cate was part of my brand leadership team at VistaPrint. Cate is a powerhouse thought partner, making her invaluable on any project. Her ability to mine and share insightful data, along with her talent for ideation, allows her to create robust strategies that drive exceptional results. Cate's creative approach and her willingness to bounce ideas off others have consistently led to innovative and successful outcomes."
- Kate Armstrong, Vice President Brand Marketing, VistaPrint
"Cate is an amazing leader, driving growth for brands through awareness, engagement, and content marketing strategies. Creating and implementing e-commerce plans proven through her technical mastery of social media platforms. In addition to these skills, she is an engaging leader and talented promoter of people who loves to teach and develop others. A skilled writer and communicator, Cate brings both internal and external teams and stakeholders together to accelerate projects and drive results. Cate is a critical asset to any marketing leadership team."
- Karen Deutsch, Chief Marketing Officer, Medicare & Retirement, UnitedHealthcare
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